Drone Photography

The Way To Stand Out In A Crowd!

Real estate agents know that to generate seller leads they must show the clearest and most flattering pictures of homes they can. Most real estate agents take photos with their smartphones. They then upload those photos to their websites. Potential home sellers see the photos, are impressed, and ask for a listing presentation.

The process works. But if everyone does the same thing, how can real estate agents stand out from the crowd?

We live in a world with millenials and that partly explains why aerial photography is so important for real estate agents. No other generation in U.S. history is as visual as millennials. Social media has a lot to do with this. So does the multiple ways they have to access media.

Agents shouldn’t change a process that works. What should they do? Improve it by taking drone photographs and aerial photography. This will not only help you improve your real estate lead generation efforts; it will also help you to offer a unique selling point.

Visual customers like millennials require sellers like real estate agents to use the medium that gets their attention.

Highlight more property features.

Landscaping, pools, walking paths and back yards are important to many buyers. So are nearby parks and schools. Aerial photos & video bring these advantages to life.

Generate new business.

Using drone videos and photos to market your properties shows prospective sellers that you take advantage of every opportunity to make their property look awesome – and to stand out.

Out-market the competition.

It’s a well-known fact that listings that look better and provide more information, sell better.

Real estate drone photography is great for agents and brokers who want to add a “wow” factor to their unique and luxury listings, large properties, and homes with a view.

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The 3 Most Important Shots in Real Estate!

We will always ask what are the most important things you want to capture so we are on the same page, but this has been our experience!

Top Down Shot

This is done with camera looking straight down on the property. It is the best to show boundary lines and the size of the lot.

Oblique Shot

POI/45-degree angle – generally 200 yards away and circling the property while taking pictures along the way.

Pole Shot

This shot is taken about 20 to 30 yards above the ground, just above the tree line or the power lines.

Drones for Luxury Home Marketing

The visual advantages of camera drones have most impacted the way that expensive luxury homes are presented on the MLS and on agent’s websites.

Buyers of multi-million-dollar homes often shop online first, so they expect high-quality photography and video in the online listing or they won’t bite.

Real estate drone photography is best for the following professionals:

Solo Agents with a Large Operating Budget – Solo agents can benefit from incorporating drone footage into their more impressive listings. However, depending on your portfolio and budget, it may not make sense to purchase your own equipment and obtain an operator’s license.
Luxury Agents and Teams – If you specialize in luxury properties and want to record drone footage to help your listing compete with other high-end homes, a drone or drone operator can be an excellent investment.
Brokerages – Large brokerages with room in their budget may have the resources to handle drone footage in-house or hire a professional operator, photographer, and editor. Decide what’s best for your team based on the number of properties that are suited to drone photography, and whether you have a team member to dedicate to the operation.

While drone photography can elevate a listing by showcasing a property from all angles and with cinematic flourish, it’s not necessary for properties that are smaller or have fewer features/amenities to showcase.

Still not convinced? Here are some other reasons that prove the true benefits of aerial photography…

Follows the trend – We went over this, but it bears repeating. If millennials are determining the housing markets’ future, real estate agents must live up to millennials’ expectations.
Best way to show property with scenic value – It’s hard to get an idea of how beautiful the surrounding forest is without an aerial view
Showcases an entire neighborhood – Even if you’re not selling a mansion, buyers might want to see the entire neighborhood. Restaurants, stores, schools, if they’re within walking distance, drone video and aerial photography can show that. You can also hire a company to provide aerial map photography for you.
Perspective is everything – If you wish to convey a specific, unique, perspective, still frame photographs from your iPhone won’t pull it off.
Better brand marketing leads to more lead generation – This is a huge reason to use drone photos. You must market your real estate agent brand with everything you do.
Aerial photographs are Facebook, Twitter, Instagram, and Pinterest ready – Classic photos are overshared. That’s why unique things like aerial photography and drone videos have become the most shared on social media sites.

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Drone Photography